加盟事業的背景

個人葡萄酒創業計劃(香港)

中國省市 - 開店及直銷

國內企業團購服務

亞洲區總代理

意大利的葡萄園/相集

建立私人酒莊品牌

預約見面或加盟會議

策略性合作夥伴


 


Group-buy WINE services for China Regions

「意大利頂級酒莊聯盟」 - 國內團購葡萄酒服務中心

優質 • 快捷 • 簡單 • 100%進口酒保證

中國區內的團購營銷模式

歸根於意大利葡萄酒與生俱來的卓越品質及符合中國人時代精神的口感,意酒會洋行以時尚、獨特設計的禮品酒和國產葡萄酒大眾化的產品路線形成明顯的差異化經營優勢,使意酒會品牌葡萄酒成為社會精英消費群體的品牌之选和同等級葡萄酒性價比之王。意酒會洋行現開發了服務於團購市場的五種主要營銷模式:
With the inherent high quality of Italy wines, flavors meeting modern Chinese consumers' taste, and vogue design, the gift wines from Wine Passions are completely different from domestic popular wines. Italian wines are targeting at elite class and have much better quality than other wines of the same class. Wine Passions have developed five sales models for group buyers.

香港DJ名星紅人都推薦意大行葡萄酒



1、長年訂單 Long-term order
主要指五星級酒店 ​​或航空公司等大企業為重點的全年訂單,一般在企業訂單後,一年內按不同節慶、特殊慶典活動展開特色禮品酒設計包裝及酒店House Wine使用。該類訂單具有長效性,亦是意酒會的主端目標消費群首選目標之一。 These orders are from five-star hotels, airlines, and big companies. Generally, a company placing such an order purchases gift wines with special designs for ceremonies or house wines (in the case of hotel). Such companies are the major target of promotion activities for Italian wines.

2、節慶訂單 Holiday orders
指年度中根據不同節日及各類活動推廣來選擇禮品酒的大型企業訂單,如銀行、電信、通訊、房地產等大型企業,及注重企業形象宣傳和公關活動頻繁的企業。 These orders come from banks, telecoms, real estate companies, and companies that need to improve public image through frequent PR activities. Such companies may order gift wines for holidays and promotion events.



3、政府訂單 Government orders

指政府機關或行政機構訂單,政府團體通常在自己的內部接待餐處理各種常年接待任務,因此每次訂單數量較大,對酒的品質要求也格外嚴格,意酒會洋行服務省內省外政府客戶多年,廣州市政府、廣東省質量監督局等政府團體是意酒會洋行長年訂單客戶,意酒會品牌已經成為名實相符的“接待專用葡萄酒”。 Governmental bodies and administrative institutions need to hold reception parties throughout the year. Orders from such organizations usually have large quantity, and the requirements on quality are very strict. Wine Passions have been supplying Italian wines to governmental bodies (such as Guangzhou municipal government and Guangdong Quality Supervision Bureau) for years, and Italian wines have become the reception wines for such organizations.

4、企業訂單 Corporate orders
針對中外資企業一年當中各種公關活動中需經常使用紅酒送禮的特性而專門設置的訂單,例如新品發布會、新聞發布會、客戶聯誼會、重大活動慶典、年會等,選用禮品酒來提高公關活動的檔次和建立良好的企業形象,該類訂單十分頻繁,起到了新媒介傳播的特殊效應。 Many Chinese and foreign companies need gift wines for PR events such as new product release parties, news release, customer parties, ceremonies, and annual conferences. By using wines as gift, companies wish to differentiate them from their rivals and improve corporate image. Such orders usually come frequently and have a special effect of new media.



5、個人訂單 Individual orders
針對個人所需度身定制的特色禮品訂單,如:生日、彌月、婚慶、新屋入夥、情人節、聖誕節、中秋節、母親節等一切中外節慶的禮品酒市場。意酒會開展的全國30個省市合作聯盟計劃完成後,個人訂單就會“像訂生日蛋糕一樣訂紅酒”。 These orders are placed by individuals for birthday party, one-month-after-birth party, wedding ceremony, new house party, Valentine's Day, Christmas, Mid-autumn Festival, Mother's Day, and other ceremonial days or holidays. Wine Passions aims to make it possible for Chinese consumers to “order wines just like they order birthday cakes” through a franchise/chain-store program.

 

 


我們誠邀各方朋友,一同攜手 以意大利4000年的葡萄酒文化為平台,

開創屬於你的事業,招商諮詢 franchise@winepassions.com

 

  

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